Real Estate Investment by Corporate America - How good or bad it is?


Real estate investments make up a significant portion of the US corporate sector. By 2022, the total value of real estate assets held by U.S. corporations is estimated at $20 trillion. This figure represents a significant increase from the $10 trillion in real estate assets held by US corporations in 2000.

There are several reasons for the growth of real estate investment in the US corporate sector. One of the reasons is the increasing demand for office space by companies. As the US economy grows, so does the demand for office space. This entails an increase in the value of office buildings.

Another reason for the growth of real estate investment in the US corporate sector is the growing demand for industrial space. As the U.S. economy has globalized, the need for warehouses and distribution centers has increased. This has led to an increase in the value of industrial properties.

The US population is growing, increasing the need for housing. As a result, the value of single-family homes, townhouses and condominiums has increased.

Single-family homes are the most popular type of real estate investment in the United States. The majority of housing units are single-family houses – about 82 million out of the total 129 million occupied units in 2021.

These homes are mostly owned by owners, but a small part is rented out. Most of the sales are for existing homes and only a small fraction is for newly built homes. In 2022, there will be 5.8 million existing home sales, compared with 644,000 new home sales.

Multi-family homes include a variety of housing types, including apartment buildings, condominiums, duplexes and lofts, and more. For many Americans living in urban environments, or who can't or don't like living in single-family homes, multi-family homes are a flexible and often more affordable alternative. In recent years, the multifamily market has grown exponentially, and by 2021, the value of multifamily loans will reach more than $487 billion. With 42% of the total US market in 2021, the multifamily real estate investment market is even bigger than the office market.

The growth of real estate investment in the American corporate sector has been driven by the increasing availability of capital. In recent years, there has been a significant increase in the amount of capital available for investment in real estate. This has made it easier for businesses to acquire real estate assets.

According to a recent report from the National Association of Realtors, corporate real estate investment increased by 12% in 2020 and there are several reasons for that growth.

Some of the most important reasons are:

Low-Interest Rates:

Interest rates have been at historically low levels in recent years, making it easier for companies to borrow money to invest in real estate. Here are some data that support the claim that low-interest rates have boosted corporate real estate investment:

Mortgage rate trends over time:

The Average 30-year mortgage rate has been falling since 2010. The fixed-rate mortgage is 3.94% in 2019, down from 4.54% in 2018 and in 2021 was 2.96%. This makes it easier for companies to borrow money for real estate investments. As a result, corporate real estate investment has increased significantly in recent years.

 Averate interest rates in last 30 years on

Strong Economic Growth:

Strong economic growth is an important factor in the real estate investment of American companies. When the economy is doing well, businesses are more likely to expand and hire new employees. This leads to an increase in demand for office space, industrial space and commercial space.

GDP growth rate and real estate investment on 

The above image shows the relationship between Economic Growth and Real Estate Investment.

Here are some numerical data to support this claim:

In 2021, the U.S. economy grew by 5.7%, the fastest pace since 1984. This growth is driven by several factors, including strong consumer spending and business investment. This is based on data from the Bureau of Economic Analysis, which is the official source for US economic data. Data shows that strong economic growth is the main driver of real estate investment.

Technological Companies:

Tech companies are big investors in real estate. They need space for their offices, data centers and warehouses. This has resulted in increased demand for real estate in the United States, which has contributed to the growth of real estate investment in the US.

The growth of tech companies is a key factor in US real estate investment growth because Tech companies are big investors in real estate.

 Real estate investments by tech companies on

The chart shows how much tech companies' investment in real estate has grown in recent years. In 2021, technology companies invested a record $100 billion in real estate. This investment helped stimulate demand for real estate in the United States.

The importance of real estate investment in the US corporate sector is evident in the fact that real estate assets now make up a significant portion of the total assets of many US corporations. For example, in 2022, real estate assets account for about 25% of the total assets of S&P 500 companies.

Investing in real estate can bring many benefits to a business. First, real estate can provide a steady source of income. Rental income from real estate properties can help offset fluctuations in other sources of income, such as sales income. Second, real estate can protect against inflation. As the prices of goods and services increase, the value of real estate properties also tends to increase. Third, real estate can provide a way to diversify a company's portfolio. By investing in real estate, companies can reduce risk on other asset classes, such as stocks or bonds.

The real estate industry in the United States is vast and complex, with many participants. Traditional real estate companies are those that have been in business for many years and use traditional methods to market and sell properties. Tech real estate companies, on the other hand, are newer companies that use technology to streamline the real estate process.

Tech real estate companies are a relatively new development, but they are quickly gaining ground in the industry. These companies use technology to provide many services that traditional real estate agencies cannot, such as online listings, virtual tours, and automated property management.

Traditional Real Estate Companies And Technological Real Estate:

Traditional real estate companies and technological real estate companies are two different approaches to the real estate industry.

The Key Differences between Traditional and Technological Real Estate companies:

Business Model:

  • Traditional real estate is the traditional way of buying and selling real estate, usually using real estate agents.

  • Technological real estate refers to the use of technology to buy or sell real estate. This may include online platforms, mobile apps and virtual reality.


  • Traditional real estate typically charges a percentage of the sale price of the property.

  • Technological real estate has flat or subscription fees.

Target Market:

Traditional real estate companies tend to target people looking for a more traditional real estate experience. This includes anyone looking to work with a real estate agent that provides personalized service and assists them throughout the real estate process. Traditional real estate agents are usually a good option for those who want the highest possible price when selling their home.

The target market for technological real estate companies is typically people seeking a more efficient and convenient real estate experience. This includes people who want to search and browse homes online, as well as those who want to complete the entire real estate process without meeting a real estate agent in person. Tech real estate companies are also usually a good option for those looking to buy a home and save on fees.

Traditional real estate companies have historically held a significant dominant position in the US commercial real estate market. These companies, which often include real estate developers, brokers and property management firms, have established a strong position in the industry thanks to a variety of factors, including experience, resources and networks.

One of the main reasons for the historical dominance of traditional real estate companies is their long presence and expertise in the market. Many of these companies have been around for decades, accumulating valuable knowledge and experience in navigating the complex real estate landscape. This experience gives them the competitive edge to understand market trends, identify lucrative investment opportunities, and manage assets effectively.

In addition, traditional real estate companies often have substantial financial resources that enable them to undertake large-scale projects and investments. This financial strength allows them to buy, develop and manage commercial properties, such as office buildings, shopping malls and industrial parks, which are often sought after by corporate clients. These companies can invest in modern infrastructure, equipment and technological advancements, making their properties more attractive to potential tenants or buyers.

In summary, the historical dominance of traditional real estate companies in the US commercial real estate market can be attributed to experience, funding, established networks, and business models. However, as the industry continues to evolve, new players and technology-driven solutions are reshaping the landscape, presenting both challenges and opportunities for traditional incumbents.

The traditional approach to real estate investing in the United States is characterized by a reliance on brokers, manual property search processes, and traditional methods of listing and selling.


Real estate brokers are licensed professionals who help buyers and sellers find properties and negotiate deals. They usually charge a commission, which is a percentage of the purchase price. In 2020, the average commission for a residential real estate transaction in the United States is 5.66%.

Average real estate commission rates have fluctuated over the years, but have remained between 5% and 6% for nearly a century.

Manual property search process:

In the traditional approach to real estate investing, investors often search for properties manually. This involves viewing advertisements in newspapers, online or through real estate agents. This can be a long and inefficient process, and it can be difficult to find properties that meet an investor's specific criteria.

Traditional methods of listing and selling:

When a property is for sale, it is usually listed by a real estate agent. The agent will then market the property to potential buyers through a variety of channels including online listings, open houses, and print ads. Once a buyer is found, the agent will negotiate the terms of the sale and help the buyer and seller close the deal.


The traditional approach to real estate investing remains a popular choice for many investors. However, some newer approaches offer some advantages. Investors should carefully consider their options before deciding which approach is right for them.

How the Top 3 Traditional Real Estate Companies Invest in Residential, Non-Residential, and Rental Properties in the US:

  • Coldwell Banker

  • Re/Max

  • Keller Williams

These companies are all large and well-established with a long history of success in the real estate industry. They offer a wide range of services to buyers, sellers and investors, and they have a strong network of agents and offices across the country.

Coldwell Banker is the largest real estate company in the United States, with more than 3,000 offices and more than 100k agents.

Coldwell Banker has announced that it will reach a growth milestone in the second quarter of 2022 through corporate contract renewals representing more than $869 million in revenue. In the first half of this year, the Coldwell Banker brand helped several existing Coldwell Banker franchisees find successors to transform their businesses, securing approximately $965 million in brand sales.

The company was founded in 1906 and has been a leader in the real estate industry ever since. Coldwell Banker offers a wide range of services including residential sales, commercial sales, property management and mortgages.

RE/MAX was founded in 1973 and is also a leading real estate company with over 140,000 agents in 110 countries. Known for its innovative marketing and technology, RE/MAX offers a variety of real estate services including residential and commercial sales, property management and mortgage financing.

RE/MAX Holdings' first quarter 2023 revenues of $85.4 million were down $5.6 million, or 6.2%, compared to $91 million in the first quarter of 2022. Excluding marketing funds, revenue for the first quarter of 2022 was $64.1 million. 2023 decreased by $4.1 million (6.0%) compared to the same period in 2022.

Keller Williams is a new real estate company founded in 1983. The company has more than 190,000 agents in 1,000 offices in 70 countries. Keller Williams is known for its strong agent training and support programs and has been ranked the #1 real estate company in the United States for many years.

In November, Keller Williams Realty reported that dealers closed $381.4 billion worth of deals in the first three quarters of 2022. In the same report, the company noted that it had more than 177,000 agents in the United States and Canada, and 17,000 other agents in other countries.

With this number of dealers, it's no surprise that anyone in the United States can find a Keller Williams dealer anywhere.

The following data provides a numerical breakdown of the pros and cons of using traditional real estate agencies:

Average commission rate:

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Several agents:

There are more than 1.5 million real estate agents in the United States. This means that there is an agent for every 600 people on average.

Several transactions:

In 2021, there were over 6.5 million residential real estate transactions in the United States. This means that the average dealer closes about 4 deals per year.

Based on this data, it is clear that traditional real estate companies have a significant presence in the real estate market. However, high commission rates and limited transparency can be a downside for buyers and sellers.

Top Real Estate Companies That Follow Technological Approach:

The emergence of technology real estate companies has had a disruptive effect on the real estate industry in the United States. These companies, using technology to provide real estate services, have challenged the traditional real estate model, which has been dominated by large, full-service brokerages.

One of the most disruptive tech real estate companies is Zillow. Zillow is a real estate marketplace that allows users to search for homes, compare prices and schedule viewings online. Zillow also offers home reviews and other property-related information. Opendoor is another disruptive technology real estate company. Opendoor is a company that buys and sells homes directly to consumers. Opendoor uses technology to assess home values ​​and close deals quickly.

The emergence of tech real estate companies has had some impact on the real estate industry. First, these companies have made it easier for consumers to find and buy homes. Second, they put pressure on traditional real estate agents to reduce commission fees. Third, they have led to consolidation in the real estate industry, as larger brokerages have acquired smaller firms to compete with tech real estate firms.

The technological approach to real estate investing in the United States is characterized by several trends, including:

The rise of online real estate platforms. Online platforms like Zillow and Opendoor have made communication between buyers and sellers easier than ever. These platforms also provide a wealth of property information, including photos, floor plans, and neighborhood data.

The use of big data and analytics:

Real estate investors are increasingly using big data and analytics to make better investment decisions. This data can be used to identify market trends, assess property values, and forecast future demand.

The development of crowdfunding platforms. Crowdfunding platforms like RealtyMogul and Fundrise allow investors to pool their money to invest in real estate projects. This allows small investors to participate in the real estate market.

The development of virtual reality (VR) and augmented reality (AR) technologies. VR and AR technologies are being used to provide potential buyers with a richer experience of properties. This can help investors make more informed decisions about where to invest. 

These trends all have a major impact on the real estate market in the United States. As technology continues to advance, it is likely that the way we invest in real estate will continue to change.

Here are some concrete examples of how technology can be used in real estate investing:

Artificial intelligence (AI) is used to automate tasks like real estate valuation and lead generation. 

Machine learning is used to analyze data and identify market trends.

Blockchain is used to create secure and transparent transactions.

Geospatial data is used to track market trends and identify investment opportunities.

These are just a few of the ways technology is changing the real estate industry. As technology continues to advance, we will likely see more innovative ways to invest in real estate. Enter a reminder here

These are just two of the many tech real estate companies operating in the United States. These companies are using technology to make the home buying and selling process more convenient, efficient, and transparent.

Zillow is a technology-driven real estate company that uses data and analytics to facilitate the process of buying, selling, and renting homes. Founded in 2006, Zillow provides an online platform that allows customers to access millions of homes for sale or rent across the United States.

Zillow Real Estate Marketplace has introduced instant view booking for tenants on its platform. The company now allows users to schedule a live viewing at the appropriate time without having to contact an agent or property manager.

The company says instant tour booking is available across 2,600 rental properties and more will be added at regular intervals. The prop-tech startup says it also plans to add a feature that will let users choose the type of tour they want — in-person, self-guided, or in-person virtual tour — when scheduling.

According to a survey conducted by Zillow last year, 71% of users visited up to four properties before deciding to rent one. Therefore, the platform believes it would be helpful to facilitate the planning process by eliminating the middleman as an agent.

Additionally, Zillow has built a strong presence in the real estate industry through partnerships with real estate professionals and organizations such as the National Association of Realtors.

With its powerful technology, Zillow continues to revolutionize the way people search for homes and create a better experience for everyone in the real estate market.

Here is the Graphical Representation of Zillow's Revenue from 2010 to 2022:

 Zillow revenue in millions on

The data shows Zillow's annual revenue from 2010 to 2022. As you can see, Zillow's revenue has grown steadily over the past decade. In 2010, Zillow's revenue was $30 million. By 2019, Zillow's revenue had grown to $2.743 billion. However, in 2020, Zillow's revenue dropped to $1.624 billion. This drop was due to several factors, including the COVID-19 pandemic and the company's decision to withdraw from the buying business. In 2021, Zillow's revenue rebounded to $2.132 billion. However, in 2022, Zillow's revenue fell to $1.958 billion. This drop is due to several factors, including the ongoing COVID-19 pandemic and rising housing costs.


Zillow Revenue by Segment:


Of the company's total revenue in 2022, nearly 94% will come from the Internet, Media and Technology (IMT) segment. It derives its revenue from this segment by monetizing its website traffic mainly from advertising revenue and connecting home buyers with real estate agents.

About 6% of Zillow's revenue comes from the mortgage segment, which includes Zillow home loans and ads sold to mortgage lenders.


It's worth noting that Zillow used to report earnings differently when its iBuying program was running. Despite low margins from buying and selling homes, the property sales boosted the company's revenue without significantly affecting its bottom line. 

 Zillow revenue percentage on


Net Profit (Losses) of Zillow:

Here is a table of Zillow’s net profits (losses) since 2017:

Zillow net profit vs net loss on

The company believes it will be profitable by or after 2023. With the discontinuation of the Zillow Offers program, the company's main source of revenue will once again be ad sales. Time will tell whether the company can continue to grow its business and achieve the profits it hopes for in the future.

As the largest real estate website in the United States, Zillow is synonymous with home buying. Its massive web and mobile app traffic is generating strong lead generation and advertising business. 

Pros and Cons of Zillow:

Here are the pros and cons of using Zillow to buy or sell a home, with digital data analysis:


  • Zillow is a great resource to find homes for sale or rent. It has a large ad database and is easy to search by location, price and other criteria.

  • Zillow also offers a variety of tools and resources to help home buyers and sellers, such as home appraisals, mortgage calculators, and broker listings.

  • Zillow is a convenient and easy-to-use platform. You can access it from your computer or mobile device, and you can save listings, set up alerts, and contact the dealer from within the app.


Overall, Zillow is a great resource for home buyers and sellers. However, it is important to be aware of its limitations and use it in conjunction with other resources, such as a real estate agent. 

OpenDoor, the company was founded in March 2014 by serial entrepreneurs Keith Rabois, Eric Wu, who previously founded Movity, a real estate startup acquired by Trulia, and JD Ross, who is now a general partner of Atomic. After raising $9.95 million in venture capital led by Khosla Ventures in May 2014, the company was up and running. In 2018, Opendoor raised $400 million in funding from SoftBank Group's Vision Fund. In 2019, it raised $300 million in a funding round led by General Atlantic. At the time, the company's valuation was $3.8 billion.


In August 2019, Opendoor launched a mortgage service through Opendoor Home Loans, an in-house mortgage company.  In September 2019, it acquired national ownership and escrow company OS National, enabling the integration of title, escrow and closing services into its commercial offerings.


In early 2020, Opendoor expanded its service to more cities in partnership with Redfin. The company subsequently laid off 600 employees, who made up 35% of the company's team, in part due to the business impact of the COVID-19 shutdown. In March, Opendoor announced that it would be suspending home purchases during the COVID-19 pandemic out of concern for customer safety. The company resumed operations in May 2020 by introducing a contactless platform to help people buy and sell homes digitally.


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Financial Growth:

Here’s Opendoor revenue growth broken down by year:

 OpenDoor home sales report on

Opendoor Revenue Per Home:

In 2022, Opendoor revenue contribution per home was $397,290.

OpenDoor revenue per home on


Opendoor has proven to generate significant revenue growth, but the company's bottom line still needs improvement.

Pros and Cons of Opendoor:

Here are the pros and cons of using Opendoor to buy or sell a home, with digital data analysis:

Pros of OpenDoor:


Opendoor provides a convenient and easy way to buy or sell a home. You can get an offer within 24 hours and have your home closed in as little as 10 days. 


Opendoor is transparent about prices and fees. You can know exactly how much you will pay for a home before making an offer.

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Cons of OpenDoor:


Opendoor usually doesn't offer the highest prices for homes. Indeed, Opendoor must make a profit on every home sold.


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Numbers   :


Opendoor's revenue has grown significantly in recent years. In 2022, the company generated revenue of $15,567 million, compared with $8,021 million in 2021.

On-site sales:

Opendoor sold 39,183 homes in 2022, compared with 27,483 homes in 2021.

Net Revenue:

Opendoor is not yet profitable. In 2022, the company recorded a net income loss of $1.4 billion.

Overall, Opendoor is a convenient and easy way to buy or sell a home. However, you may not be able to get the highest price for your home and you will be responsible for any repairs needed after moving in. 

Case Study Analysis:

Current Impact of Traditional Real Estate Companies on American Corporate Real Estate Investment:

The future impact of traditional real estate firms on corporate US real estate investments is a complex issue with many factors to consider.

Rise of technology-based real estate companies:

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Changing demographics of the workforce:

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The nature of work changes:

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Here is a numerical analysis to support this argument:


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Current Impact of Technological Real Estate Companies on American Corporate Real Estate Investment:


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The impact of technology real estate companies on the US commercial real estate investment market is expected to continue to grow in the coming years. As technology evolves, these companies will be able to provide even more powerful and innovative services to businesses. This will make it easier for companies to buy, sell and manage their real estate investments, which will ultimately result in higher returns on their investments.  

Here is some numerical analysis to support this claim:

  • The global PropTech market size is valued at $25,145.1 million in 2021 and is predicted to expand at a compound annual growth rate (CAGR) of 15.8% from 2022 to 2030. This growth is expected to be driven by the increasing adoption of advanced technologies. cutting-edge technologies, such as the Internet of Things (IoT), Machine Learning (ML), Artificial Intelligence (AI) and Virtual Reality (VR), across the real estate industry.

  • The number of companies using technology to manage their real estate investments is expected to grow from 25% in 2022 to 50% in 2028.

  • The average return on investment for companies using technology to manage their real estate investments is expected to be 10% higher than the average return on investment of companies that don't use technology.

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